Networking is something that comes naturally to some people, whereas others cannot think of anything worse. Whether it is in person or online, some people simply don’t like mixing with others and trying to capitalize on opportunities. However, networking can significantly boost your career as an insurance agent, so you need to learn how to fake it. You can land strong new connections and business, no matter whether you enjoy networking or not. Read on for some top tips to help you get started if you are someone who does not like networking.
The good thing about online networking is that it is often considered a lot easier, as you don’t have to deal with conversing face-to-face, meaning you don’t usually have to think on your feet and you can take your time to put a reply together. LinkedIn represents a great opportunity for insurance agents. You can write positive reviews or join professional forums. Simply being active in the industry can lead to many opportunities. Plus, if you leave a review on someone else’s page without being asked, it is likely that they will do the same for you.
Join the chatter
Other good ways to boost your profile online and enhance networking opportunities is by blogging and joining industry forums. This is all about showing yourself as an expert in the industry. Not only should you post on your blog, but also you should look for guest blog opportunities. You will be able to connect with professionals in the insurance industry or industries relating to the insurance products you offer, and you will be able to provide them with useful posts for their website. They may return the favour, and this may spark new opportunities. Being present on industry forums is also important. It is all about getting your name out there as much as possible, as you never know what can transpire into an opportunity for your business.
Are your profiles working for you?
Finally, make sure you hone your profile on all social networking websites, not just LinkedIn. You should tweak your tone depending on the social networking site you are using. LinkedIn and Google+ calls for a more professional tone while you can have a little bit more fun with it on Twitter. But remember, when it is posted on the Internet, it is there forever, so be mindful of what you post at all times. When posting online, you also need to stick to your promises and do what you say you will. This is imperative if you are to preserve your reputation.
Networking doesn’t need to be as bad as you think. If you follow the tips that have been mentioned above, you should find it a lot easier. From industry forums, to social networks, to blogs, it is all about being as active as possible, but at the same time keeping your brand image in mind at all times. The online world presents so many opportunities today, so it is important to take advantage of them.